Letterpress processing - This would be a fun way to create your labels!
“Package design and rebrand for the Mug Pub by Ivan Maximov (Moscow). This pub brews it’s own beer and has an innovative concept for the “take away beer” samples. Beer is filled into paper cups then a special sticker is placed on the top to specify which brew it is. Combines the form of a pint and recyclable cups.” (via: TheDieLine)
Because the elimination of the glass bottle, I would imagine they would have to be consumed the same day but I love this idea/design. And…you could probably walk around town with them without getting an “open bottle” violation since it looks like coffee!
Find out about Fast Company’s top 50 most innovative companies for 2011.